Live at B2BMX: Jocelyn King of MOCCA
Originally recorded from the B2B Marketing Exchange in Scottsdale, AZ, Tune in to listen to this episode as David Lewis, CEO of DemandGen sits down with Jocelyn King of MOCCA…
Webinar Archive: An Insider’s Story to Implementing ABM with Data Management
Account Based Marketing (ABM) ranks among 2018 top marketing priorities and your department will be measured on its ability to impact sales and revenue quickly. You probably wonder as Marketing…
MOCCA Bay Area Winter Mixer Recap
Thank you for joining us at the MOCCA Bay Area Winter Mixer on February 28th. Take a look at the photos below and make sure to share any pictures you…
MOCCA Member Listed as one of 20 Women to Watch in Sales Lead Management 2016
SLMA CEO James W. Obermayer announced the winners of the “20 Women to Watch in Sales Lead Management” leadership program for 2016. Jocelyn King, Mocca Board President, was among those…
What marketers can learn from software developers
Marketers face an ever-expanding array of available technology and a need to harness it to improve their work. At the same time, senior marketing executives are simplifying their customer and…