How to get started with growth ops?
Home, sweet home! We’ve been sheltered at home for some time now and don’t really notice anymore how functional it is to work from the comfort of our home. It’s functional because of great plumbing, heating, cooling… all working effectively…
Managing The Annual Planning Process” ‘Tis As Good To Receive, As It Is To Give
Image Credits: Ben White on Unsplash I’m willing to bet that somehow the notion of “annual planning” has entered your world this quarter. No matter where your company’s financial calendar falls, individuals – in professional and personal life – embrace…
Strategies for Enhancing Demand Generation in B2B Tech Marketing
Historically the biggest challenge facing demand generation practitioners has been maintaining the integrity of their CRM and net new third-party contacts. A growing focus on account-based approaches has also put a microscope on contact data quality. Increasing data compliance pressures…
A 5-step process to creating business impact
Every Fall, we enter planning season. A time when someone in a meeting will ask the question – what is marketing’s return on investment (ROI)? It’s a question I once dreaded but now look forward to it. In October, I…
Live at B2BMX: Jocelyn King of MOCCA
Originally recorded from the B2B Marketing Exchange in Scottsdale, AZ, Tune in to listen to this episode as David Lewis, CEO of DemandGen sits down with Jocelyn King of MOCCA at the event. Listen Now | Slideshare Presentation
Webinar Archive: Building a path to revenue in today’s martech madness
It’s time to stop talking about stacks and waving our tech around like trophies. Marketing-contributed revenue is already becoming a mandate. This gives Marketing Ops a clear path to the C-suite, but only if we can think beyond automation and…
Marketing Excellence at Scale: What is it and how do you do it?
At MOCCA’s recent Executive Forum in Mountain View, key thought leaders in marketing and marketing operations from Oracle, Marketo, Adobe, SAP, Intel, Terminal, SiriusDecisions, and dozens of mid-market and start-up companies shared tips, tricks, techniques and war stories. We curated…
Around the Web: The Marketing Content We’re Reading
May Day, May Day! The topic we’ve all been talking about (GDPR) goes into effect on May 25, 2018. Hopefully, you read the advice and put the internal teams into action. Here’s the marketing content that the MOCCA team is…
Webinar Archive: An Insider’s Story to Implementing ABM with Data Management
Account Based Marketing (ABM) ranks among 2018 top marketing priorities and your department will be measured on its ability to impact sales and revenue quickly. You probably wonder as Marketing Ops and Demand Gen Leaders: How do I smartly build…
Top Themes for Marketing Operational Excellence in 2018
What do the 90th Academy Awards, Super Bowl LII, and your 2018 Marketing/Marketing Operations strategic plan have in common? Before it’s over, there will be cheering and yelling, winners and losers, predictable outcomes and unforeseen upsets. At MOCCA, we are…
Meet Cecile Thirion: Modern Marketing Executive Driving Digital Transformation
Cecile is a modern marketing executive, successful at scaling marketing programs from the ground-up and at building B2B marketing organizations. She is a Growth Marketing Mentor with GrowthX Academy and a mentor with the Refiners, a cross border start-up accelerator…
Data privacy regulations: 5 areas to address now
Key Points Data privacy regulations are being enacted around the globe.These will significantly impact Marketing’s current data management practices. The Marketing Operations leader must accept a pivotal role and represent Marketing to the wider company as it prepares for data…
Top 3 Findings from the MOCCA DC event
Did you miss our event in DC on Thursday, June 29th? No worries! We’ve got you covered with our notes from the event. Read below for the highlights from the 2016 Marketing Operations Priorities and Function Study from Cristina De…
MOCCA Bay Area Winter Mixer Recap
Thank you for joining us at the MOCCA Bay Area Winter Mixer on February 28th. Take a look at the photos below and make sure to share any pictures you took with us on Twitter @joinmocca.
MOCCA member, Krista Calvo, named Top 33 Marketing Ops Game Changer
Through a panel of expert judges, Integrate and Heinz Marketing voted to recognize the top 33 professionals in marketing operations who are rising to new heights and driving innovation in marketing operations. Some of you may recognize Krista from recent work on…
MOCCA Board Adds Chief Marketing Technologist Scott Brinker and Marketing-Sales Executive Heather Loisel to Board of Directors
Greetings MOCCA members, We at MOCCA are very pleased to announce the addition of Scott Brinker and Heather Loisel to our advisory board. Scott’s incredible depth and breadth of technology knowledge and his now-legendary marketing technology landscape supergraphic bring expertise…
7 Common Mistakes People Make When Hiring Marketing Leaders — And How to Avoid Them
Recently MOCCA NYC gathered for a spirited discussion on “What you need to know to hire a great marketing leader in 2017… or if you want to be that hire.” Here’s the deal. Marketers– especially technical, quantitative, analytical marketers –…
Refreshing MOCCA’s Content: Rethinking our content strategy to better serve our members
With the recent MOCCA launch and rebrand we have created a new and improved website to reflect a more modern look-and-feel which has aimed to inspire and connect members and provide you with the knowledge and best practices you need…
MOCCA Member Listed as one of 20 Women to Watch in Sales Lead Management 2016
SLMA CEO James W. Obermayer announced the winners of the “20 Women to Watch in Sales Lead Management” leadership program for 2016. Jocelyn King, Mocca Board President, was among those listed. Obermayer said, “These leaders in the sales lead management…
What marketers can learn from software developers
Marketers face an ever-expanding array of available technology and a need to harness it to improve their work. At the same time, senior marketing executives are simplifying their customer and lead generation experiences. These two themes emerged from our speakers…